There’s a reason the top incentive travel destinations are the top incentive travel destinations. They’re obviously great, or people wouldn’t continue going there. But why keep going to the well when the competition gets more intense every year? Don’t battle for space in destinations that are in serious danger of becoming played out.

Don’t take to mean you should start planning an incentive program in Rock Island, Il, — there’s nothing wrong with you Rock Island, but your 39,018 residents can probably attest it’s not exactly buzzing with activity. The most important thing for people who want to be a part of an incentive program is a destination that inspires them, but it’s not the places you typically think of — Hawaii, Florida, Western Europe — that people really want to go to.

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We’ve been out there planning and executing meetings in the field for years. Spend as much time as we do out there, and you are bound to have some close calls. If you are still around in this business, it’s because you know how to respond to these instances and make things happen under pressure. Whether it’s picking up the slack for a vendor who dropped the ball or going above and beyond to ensure a client gets exactly what they want, we’ve seen it all.

This iteration’s experience: Go the Extra Step, even if it leads to a dumpster.

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